Fields of Serendipity

Fields of Serendipity

Fields of Serendipity

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Lesson one: Online content is not just typed up offline content

December 21, 2009

I’ve been wondering for a few days now about my next post. Do I set out what I intend to do so my reader(s) understand where I am going with this blog, or do I just make it up as I go along? This then got me thinking about how people use the web. Unlike an ad or direct mail pack, a book or leaflet, people get to choose where they begin. And there you have it my first lesson: although some of the rules are the same you can’t just type up an offline ad or piece and expect it to work.

I recognise for you officionados this sounds like the bleeding obvious but less obvious are the rules of engagement. Until I understand that, I’m going to find it hard to decide if a piece of work is good or bad. As a planner not having that skill makes me as complete as an alcohol free Christmas pudding -filling but ineffective. So this week I’m going to try and find some help with those there rules; wish me luck.

– Posted using BlogPress from my iPhone


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