May 22, 2011
Sent from my iPad
Sent from my iPad
Apple fragrant, glittery mustache and bikini-line wax strips. What were Nair thinking? Yes the strips actually smell and sparkle. What do you think the R&D department – who I can only assume are two guys in white coats – were doing when they came up with this idea. I reckon the conversation went something like this:
“Okay, the guys in product marketing have said that we have to stand out on the shelf, so what are we going to do?”
“How about making the wax more effective?”
“Nah – anyone can claim that.”
“How about making the strips curved so that it fits around the lips and delicates better?”
“Nah – that will mean changing machinery.”
“How about making the wax easier to peel off so we increase comfort?”
“Nah – we’ve been trying to do that for years.”
“Okay smart Alec, you come up with something.”
“We’re going really blue sky thinking here, right?”
“Thinking out of the box and off the shelves right.”
“Hah, see what you did there. Yes.”
“Okay, why don’t we make the wax green, smell of apples and sparkle?”
“Hmmmm… and the benefit to the women buying such a product is what exactly?”
“Screw them, that’s marketing’s problem. They wanted something that would stand out on the shelf and now they’ve got it.”
I’m always on the look out for things that force me to look at my apparently routine-bound days in different ways. Here is a site that makes me want to finish the six word stories posted everyday. It’s like a bucksfizz kick to the mind every morning: Six Word Story Everday
This morning it lead me to wonder what kind of person would have a pet rock?
What does it say about equality when ‘he‘ is at 16 and ‘she‘ at 30?
What does it say about humanity when ‘think‘ is on the list, but ‘feel‘ isn’t?
What does it say about our values when ‘new‘ is on the list, but ‘old‘ isn’t?
What does it say about our progression when ‘no‘ is on the list, but ‘yes‘ isn’t?
‘The female economy will have a global economic impact greater than the BRIC countries (Brazil, Russia, India and China). This economy represents the most important commercial opportunity in our lifetime.” Marketers, sit up and take note. That is the message from Silverstein & Sayre authors of “Women Want More“.
One billion women worldwide work. In most countries the majority of women between 15 and 64 years of age are part of the workforce. In fact, in countries like the USA there are now more women than men in the workforce. What has contributed to this quiet revolution? Increased female education and the contraceptive pill. It’s simple, the better educated women are, the more they want to create careers for themselves and the greater the need to delay or space child birth. With the ability to delay having a baby for example, women can invest in skills that require time to learn – such as medicine – and even more time to pay off.
With greater participation in the workforce comes greater spending power and a greater ability to pay for childcare. It’s a positive work-loop and companies of all shapes and sizes are adapting to it.
Niall FitzGerald once boss of Univlever and now boss of Thomson Reuters argues that firms are becoming gender bilingual. Instead of treating women just like men in skirts these firms are recognising what a person has to offer regardless of their sex – that is to say they can speak Venusian and Martian.
In developed countries women control up to 73% of household spending and the proportion doesn’t go down with levels of developement as rapidly as you would suppose. In Brazil this figure is 58% whilst in China it sits at 50%. This sort of spending power is ignored at a brand’s peril.
World O Meters is a fascinating website for us data geeks who cannot help but fact surf. It updates live by the millisecond all sorts of world stats like the number of births, deaths and abortions. The number of bicycles produced versus cars produced. How many TV sets have been sold versus mobiles and computers. How many tons of CO2 we are pumping into the atmosphere and what the current average world temperature is. How many emails have been sent this year and how many internet users there are in the world. The list goes on. In fact this is probably the 18,268th blog post to be committed to pixel today.
In the East more women are attaining higher levels of education which means more are working and getting better jobs. This is reminiscent of the feminist movement in the sixties and seventies of the West, accept there it led to free love and female sexual empowerment unlike its little sister in the East.
Recent rersearch carried out by Saatchi & Saatchi Singapore across the Asia Pacific region has uncovered an interesting tug of war happening within Asian women.
Gives ‘Does what it says on the tin’ a whole new lease of life.
– Posted using BlogPress from my iPad